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Attribution is still a MESS | E73 with Tara Robertson
We tackle the messy reality of attribution, emphasising the need to better understand how marketing influences customer journeys.
We decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. Free marketing therapy here we go!
Latest Episodes
We tackle the messy reality of attribution, emphasising the need to better understand how marketing influences customer journeys.
This episode tackles why tight budgets make for tight-lipped marketers and how better communication and alignment with sales can turn things around.
If you're a marketer tired of the being the scape goat and ready to tackle it face on, Blame It On Marketing is your B2B podcast.
Hosted by Emma and Ruta (both fractional CMOs with a lot of opinions), each episode invites you to dive into the messy realities of marketing with guests joining us to share their experience and tips. Whether you're dealing with misaligned sales goals, broken attribution models, or marketing on a shoestring budget, we're here to call it out and figure it out together.
Join us every week as you laugh, rant, and (hopefully) learn something new alongside us!