Reflections From 2 Years of Blame It On Marketing | E72

Hey there, fellow marketers! It's Emma and Ruta from the Blame It On Marketing team, celebrating a significant milestone: our podcast's second anniversary. We can't quite believe it's been two years of exciting episodes, insightful discussions, and yes, sometimes acting like two-year-olds.

Today, we decided to dive into the highlights of our podcast journey, reminisce about our favourite episodes, and reflect on the lessons we've learned along the way.

Looking Back: Memorable Episodes and Key Takeaways

Episode 46: The Buying Experience

Ruta kicked things off by highlighting Episode 46, an insightful conversation about the importance of optimizing the buying experience. "Companies, especially those in SaaS and B2B, are still optimizing for themselves rather than for the buyer," Ruta noted. It's surprising how little progress has been made despite the opportunity to significantly enhance customer satisfaction and close more deals.

Episode 2: The Marketing Manager Salary Dilemma

Emma took us back to Episode 2, featuring Megan Worsley. They discussed marketing managers being underpaid, a topic sadly still relevant. "It's scary that even two years later, marketing manager positions sometimes offer just 35K despite rising living costs," Emma remarked. We both agree it's essential for salaries to reflect the demanding nature and expectations of the role.

Episode 47: Transformative Leadership with Timi

One of our most impactful episodes was with Timi in Episode 47. "Revenue is a proxy for value," Timi shared, encapsulating the essence of being an effective CRO. His insights reshaped how we view leadership in marketing, highlighting the need for transformation in both thought and practice.

Episode 17: Workplace Psychology with Lucy

In this episode, we chatted with Lucy Ilbury about marketing teams and the importance of workplace structure. "No job is worth your mental health or well-being," Lucy asserted, reinforcing the value of work-life balance. It's a message that resonates deeply with us professionals juggling multiple responsibilities.

Episode 48: Social Media Stars and Expectations

Speaking of expectations, our conversation with Will Aiken and Tyler Lessard in Episode 48 centered on social media and influencer marketing. "Should salespeople be expected to become social media stars?" Ruta asked. The consensus was clear: it's unrealistic to hold everyone to that standard without proper training and incentives.

Episode 70: Sales and Marketing Synergy

Finally, Emma reflected on Episode 70 with Cohen, where we explored the realities of sales roles. "If we had more compassion for each other's struggles, that would be a good start toward achieving true alignment," Emma suggested. Understanding the challenges salespeople face can bridge the gap between marketing and sales.

Our Personal Highlights

A Summer of Bad Marketing Campaign

One of Emma's standout moments was the infamous "bad marketing" campaign. "We set ourselves a challenge to spend £500 each on deliberately terrible marketing techniques," Emma recounted. It was a hilarious, eye-opening experience that ended with matching tattoos and a lot of laughter.

Building a Supportive Community

For Ruta, the whole podcast journey has been about building connections. "Meeting like-minded marketers and creating genuine relationships has been incredibly validating," she shared. As consultants working solo, it's been a wonderful way to find our tribe.

As we gear up for another year of episodes, we just want to extend a massive thank you to everyone who's listened and supported us. Here's to more valuable insights, laughs, and of course, the occasional marketing gossip. Until next time!