Got a big conference coming up and want to make sure you’re getting the most out of it? We've got you covered. Whether you're an exhibitor or a sponsor, making the most out of conferences can be a game changer for your brand. In this episode, we chatted with the savvy marketing team from Tech for Marketing Expo to uncover some tips and tricks. Let’s dive in.
Getting Involved: Start Early and Stay Engaged
Shannon from the Expo team hit it on the nose when she said, "A lot of exhibitors expect people to come up to them when actually it's a bit of both—you actually have to be enthusiastic." There you have it, folks. Don't wait until the last minute. Engage with the marketing teams and use the resources available, like E-Zone, to keep your presence active throughout the event.
Presentation Matters: Content is Key
Alyssia emphasized the importance of content, saying,
"Have a play with the format. Don't just pitch your service during your session."
Instead, aim for thought leadership—maybe bring in a brand for a case study or talk about best practices. The audience is there to learn, and hard sales pitches could turn them away.
Experience Counts: Make It Memorable
"It's about the type of experience they’ll be able to provide. Attendees will remember you if they experience something unique." - Laura added.
So think about interactive and personalized activities that make your stand a must-visit spot. After all, a fun experience can often leave a lasting impression.
Strategize: Plan Both Before and After
Emma gave a thumbs up to having a plan, not just for the duration of the conference but also for the follow-up.
"Get your follow-up emails out as quickly as possible," she said.
Before attending, know what you want to achieve and post-event, ensure there's a clear follow-up strategy to maximize those hot leads.
Set Realistic Expectations: Understanding ROI
Shannon advised, "When it's done correctly, sponsorship can provide a long-term ROI." Whether it's about brand awareness or networking, be clear on your objectives and set realistic expectations for what success looks like.
Top Tip for Marketers: Be Prepared
Astonishing but true, these events are physical and mentally taxing. As Alyssia pointed out,
"Make sure you eat, make sure you drink, all that kind of stuff."
It might sound straightforward, but when you're in the thick of it, those basics matter.
Final Words
Conferences are a fantastic opportunity to network, learn, and grow your brand presence. But like anything in marketing, the value comes from what you put into it. Plan ahead, engage meaningfully, and be prepared—your future self will thank you.
